Video & brand IP
How to make a founder brand video for an interior design firm
A founder brand video shows homeowners who will be responsible for their home, how you work and what you stand for. Keep it short, film the founder in real working settings, and use it at the top of your funnel and again before appointments.
Why the founder matters in high-ticket work
A renovation is a large, personal decision. Before homeowners compare quotations, they decide whether they trust the people. A founder video answers that question earlier than a showroom visit can.
What to say
- Who you are and why you started the business
- The kind of homes and clients you work best with
- How a project runs, from first meeting to handover
- One promise you keep on every project, stated simply
What to film
Film the founder at a site, in the studio and with materials in hand. Use real projects only. A phone with a clean lens, steady framing and a quiet room is enough to start; clear sound matters more than a fancy camera.
How to use it
Post a short cut as an introduction, pin a longer cut on your page, place it on your website and landing page, and send it to new enquiries before their first appointment so they arrive already knowing you.
Questions about this topic
How long should a founder video be?
Make one short cut for social feeds and one longer cut for your website. Cut anything that does not help a homeowner decide to trust you.
Can footage be edited with AI?
Yes. AI-assisted editing and voiceover can speed up editing and follow a style you already like, as long as the footage and claims are real.