Video & brand IP
Behind-the-scenes video ideas for cabinet makers
Behind-the-scenes videos let buyers see how a cabinet is made and installed, which explains your price before they ask. Film the steps buyers never see: measuring, materials, cutting, assembly, quality checks and installation.
Why BTS works for cabinets
Two kitchens can look similar in a photo but be built very differently. Showing the process makes those differences visible and gives buyers reasons to choose you beyond price.
Ideas you can film this week
- Site measuring and how you plan around pipes and walls
- Board, hinge and surface choices, explained in plain words
- Cutting, edging and assembly in the workshop
- Your quality checks before delivery
- Installation day, from protection of the floor to final adjustments
Keep it honest
Show only your own work and real projects. If a customer’s home appears, ask permission first and avoid showing personal details or addresses.
Give each clip a job
Use some clips to reach new people, some to hold attention, and some to follow up with people who already enquired. The same footage can serve all three with different cuts.
Questions about this topic
Do I need a professional crew?
No. A phone, steady hands and good light are enough to start. Consistency matters more than production.
How often should I post BTS videos?
Post on a steady schedule you can keep. Regular posting builds a record of real work over time.